Ping used eye-tracking research while designing the Scottsdale TEC family to help golfers aim better and improve consistency ...

Ping are targeting one of a club golfer’s biggest weakness, with the release of their new putters. These bold designs may be ...

For most of golf’s history, the markings on a golf ball were an afterthought. A small sidestamp, maybe a logo, and if you were serious about putting you pulled out a Sharpie and drew a line along the ...

Many design elements can make a particular putter appealing: the weighting of the club, its sound and feel, the look as it sits behind the ball. And don’t sleep on the sight lines, either—the ...