Apple is unlikely to produce original content that contains gratuitous sex, violence, profanity, or risqué storylines, according to a report published over the weekend by the Wall Street Journal. The ...

A Digiday report says Apple TV is "quietly" exploring new advertising products for streaming — but the target may be real soccer, not "Ted Lasso." Apple TV+ soon will be the lone major streaming ...

Apple’s head of current scripted and unscripted programming, Kim Rozenfeld, is leaving his role to participate in a first-look production deal with Apple TV+, according to a person familiar with the ...

Apple today announced AI additions to its Xcode development environment, aiming to increase the productivity of programmers building apps across Apple's product line. For those of you who aren't ...

With Ted Lasso’s second season breaking Apple TV Plus records, Severance enjoying major buzz, and CODA and The Tragedy of Macbeth landing Oscar nods, it’s worth asking: has Apple TV Plus finally made ...

Apple has just released a new lineup of beta software, with developer beta 3 arriving for iPadOS 26.4, watchOS 26.4, and more.

Sony Pictures Television co-presidents Jamie Erlicht and Zack Van Amburg announced their departure on Thursday and will exit the independent studio for Apple when their deals end in August. By Lesley ...

Apple has released Swift 5.5, the latest version of its open-source programming language for building apps on iOS, macOS and other platforms. Apple announced Swift 5.5 in June at its annual developer ...

SAN FRANCISCO -- At last year's Worldwide Developers Conference, Apple unveiled a new programming language called Swift. Basically, it was a new way for coders to put their creativity into motion.

EXCLUSIVE: Michelle Lee has been promoted to director, domestic programming at Apple TV+. She will continue to report to Matt Cherniss, Apple’s head of scripted development and current programming.

Swift, akin to Objective-C but without the baggage, emphasizes speed and interactivity for building OS X and iOS apps Apple has a new programming language, Swift, intended to provide modern ...