A Wisconsin university is using augmented reality to show staff from meat processing plants and farmers what it's like to ...

Augmented Reality (AR), unlike virtual reality (VR), integrates digital information within a user's environment. It provides an interactive version of the real world, offering functionality from ...

Tourism is a natural field for AR. It has always been full of stories, emotions and discovery. AR amplifies them, turning ...

The use of computer-assisted navigation and robotics within surgery has exploded in recent years. Augmented reality technologies can now improve surgical accuracy and offer more complete data all ...

Forbes contributors publish independent expert analyses and insights. A former tech executive covering AI and XR for Forbes. Tom Emrich is an immersive media industry veteran who previously programmed ...

Augmented reality (AR) can bring customer interactions with products to a higher level and catapult business growth, but many business owners don’t understand how to use this new technology. Here’s ...

The Charlotte Museum of History is launching a $1 million augmented reality exhibit that uses handheld technology to ...

Artificial intelligence-powered photographic inspections, 3D-printed tools and augmented-reality training headsets are part of Ford Motor Co.'s strategy to improve vehicle quality, something that has ...

Why Qualcomm, Sandbox VR, Bilt, and Journee are among Fast Company’s Most Innovative Companies in augmented and virtual reality for 2024. Augmented reality and virtual reality are about a lot more ...