An icon in the shape of a lightning bolt. Impact Link Global media brand Disney is the most authentic brand in the world, according to a report from communications company Cohn & Wolfe. The PR firm ...

Every morning, I open my email inbox to see at least ten Google Alerts messages for the word “tacos.” More and more, the alerts have pointed me toward social media posts and articles that celebrate ...

In a world saturated with polished messaging and overproduced branding, the businesses that win today aren’t necessarily the ones with the loudest ads—they’re the ones that are real. Authenticity in ...

In an era of information overload, consumers can smell inauthenticity from a mile away. Slick campaigns, empty promises, and performative marketing no longer cut it. Today, authenticity isn’t a ...

When I began my career, employees were told to leave their personal lives at the door. Bringing personal problems into the office was considered unnecessary at best and unprofessional at worst. Today, ...

The problem with authenticity is that anyone can claim it and benefit from the positive assumptions that most of us make about the word. Transparent. Genuine. Trustworthy. All good, right? Well, it ...