The Business-to-Business or B2B business model refers to a commerce transaction between businesses. In this model, one business provides products or services to another business, as opposed to selling ...

Innovation. It’s a word that can be a little difficult to define, especially when you attempt to apply to it specific industries and verticals. But that’s exactly what we’ve done. The industry is B2B.

B2B marketers tend to be excluded from most articles, case studies and examples. Even when we get mentioned, our marketing efforts are bucketed as “B2B” and not industry-specific. However, there are ...