Stephanie Rich is Head of Platform at Bread and Butter Ventures, which accepts cold pitches. She shares an example email that's effective because it's short, customized, and eye-catching. Omitting ...

Andrew Yeung is a former Meta and Google employee known for his extensive tech network. He says sending cold emails weekly expanded his network and secured high-profile job opportunities. His cold ...

Forbes contributors publish independent expert analyses and insights. Esther Choy covers leadership with a focus on business storytelling. Networking has been described as “getting to rub elbows with ...

Most sales reps think cold email is broken. "Nobody reads cold emails anymore," they say. "Email is dead." They're wrong. What's broken isn't the channel — it's the approach. Apollo.io analyzed ...

Picture this: You just received two emails. One is from Elon Musk, and the other one is from John Doe at a company you barely know. Which email are you more likely to open? I would guess you’ll go for ...

Crafting a cold email is a bit of a tightrope walk. If it comes across as generic or templated, one risks losing their audience’s attention — or it just ends up in the spam folder. If it reads as ...

For the first 90 days of this year, I’m each week posting the “single most important thing you need to know” about 13 essential aspects of sales and marketing, because “1 percent of activity creates ...

The cold email is one of the great stress-inducing rituals of life, or at least my life. I’ve been known to delay writing an email for days, if not weeks or months, even to people that I like or know ...

I'm Head of Platform at Bread and Butter Ventures, an early stage venture fund where I work with our General Partners Mary Grove and Brett Brohl. The three of us all do open office hours that are ...