Want to predict the next Millennial Pink? Check out Pantone Color Insider, a new tool from Pantone. It will allow you to tap into color trends around the world in real time. Billed as a “color trend ...

It’s hardly a colorful choice. Since 1999, Pantone, the global color authority and provider of professional color language standards and digital solutions for the design community, has announced their ...

Getting colors right for marketing materials is imperative for businesses. Even the slightest difference could have consumers taking a second look at what is "off" rather than reading your message. To ...

A Brazilian artist is challenging the boundaries of race and cultural identity by matching human skin tones to the Pantone colour chart. While finding exactly the right shade of grey to paint your ...

The last two years have been difficult ones on planet Earth. As COVID-19 swept through the world, humans faced death, isolation, and social unrest. But as 2023 dawns, the pandemic feels like it is ...

The 2026 Shade of the Year is Cloud Dancer, which is meant to symbolize "a calming influence in a society" Jordana Comiter is an Associate Editor on the Evergreen team at PEOPLE. She has been working ...

For the first time in the 22-year history of Pantone’s color of the year, the Pantone Institute has created a brand new color for the franchise, made just for 2022: PANTONE® 17-3938 Very Peri is a ...

Every year, Pantone releases a distinct shade that sets the bar for that year’s color trends. We then see that hue reflected in products across various industries like beauty, fashion and home decor.

In a cultural moment shaped by countless challenges, Pantone’s color of the year for 2023 is a bold shade of red that speaks to the strength and vitality needed for forging a more positive future.

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