Is purple a real color? Scientists think everything we've ever believed about the color purple may not be true due to the shade's wavelength.

You might say it’s just a pigment of your imagination ...

Research on the perception of color differences is helping resolve a century-old understanding of color developed by Erwin Schrödinger. Los Alamos scientist Roxana Bujack led a team that used geometry ...

People love the rainbow of ROYGBIV colors: red, orange, yellow, green, blue, indigo and violet. Human eyes perceive visible light as this array of colors. You may notice that some colors you can ...

Breakthroughs, discoveries, and DIY tips sent six days a week. Terms of Service and Privacy Policy. BENEATH A CLEAR SKY and a high sun, a regular human eye can see ...

Color science is the term we use to describe the ‘look’ of colors from particular cameras or brands. It sounds like it should have a definite technical basis, but it’s actually quite hard to pin down ...

Billions of Apple devices are used in the world daily, and it’s important for their quality to be consistent. Graduating color science master’s student Andrea Avendano Martinez will be helping do just ...