Contextual advertising isn’t the privacy-safe panacea everyone thinks it is. As user-level IDs diminish on the web and in apps, publishers and ad tech companies are fighting over what “contextual ...

Bloomberg Media wants to capitalize on the explosion in connected TV ad spend. While Bloomberg is known as a digital news outlet, it actually had a broadcast TV network first. So it was natural for ...

There is something missing from contextual advertising ... context! Am I actually implying that the entire basis of the revival of the online advertising sector is flawed? I sure am! Got your ...

Contextual advertising has long been a core aspect of advertising, predating the digital age. Before the advent of privacy regulations and data-driven targeting, advertisers strategically placed ads ...

Brian Gleason, Seedtag CEO, delves into the world of contextual advertising. He explains how neuro-contextual ads are lifting engagement compared to standard contextual ads, and as well as looking at ...

Taking a look at the power of contextual targeting to amplify your ad strategy, boost user engagement and uphold data privacy. One of the most effective ways for marketers to engage customers is to ...

Comcast Advertising has released new research on the effects of contextual alignment in advertising. Larry Allen: Almost all of us as viewers have experienced the benefits of contextual alignment – ...

For marketers, the principle of advertising to the right consumer at the right time and in the right place continues to be more complicated in practice than theory. New regulations and tech company ...

“CTV, digital OOH, audio: they all have elements of contextual,” declared Connatix’s Bill Swanson, at this year’s ATS London. Certainly, as the ad industry hurtles towards cookie deprecation, the ...