Opt-in email marketing helps reach prospects who have already shown interest in your products or services and are more likely ...

People want great offers. That's the primary reason they opt-in for permission-based communications from brands, whether in the form of "liking" a brand on Facebook or subscribing to an email list, ...

Cablevision just launched a tool that lets marketers tag their TV ads with an email opt-in. Viewers can click a prompt to receive emailed product information, coupons, e-brochures and other ...