People usually listen to podcasts on one of the big audio streaming platforms. Spotify, iHeartRadio, and Apple Podcasts are all popular spots to house a podcast. But, one place people don’t often ...

Lauren is the founder of Tink Media and writes two podcast newsletters, Podcast the Newsletter and Podcast Marketing Magic. Her podcast discovery podcast is called Feed the Queue. Lauren has been ...

Through advanced metrics from companies like Oxford Road, podcasting has the advantage of collecting more specific and ...

If writing isn’t your forte, good news: Content marketing isn’t limited to written formats. Any type of content that your audience can consume, learn from, and enjoy is fair game. And that includes ...

After the podcast world’s year from hell, many are looking to the New Year for a fresh start. But given how the rest of the media business is barely making it out of January, such hopes feel shaky.

Whether you’re drawn to the thematic storytelling of “This American Life,” the true crime chemistry of “Wine & Crime,” or the educational deep-dives of “Radiolab,” a podcast’s format defines its ...

There are well over 20,000 to 200,000+ true-crime podcasts in existence, with the industry expanding rapidly due to high demand. As of 2026, the genre has become a top-five podcast category, reaching ...

For podcast advertising to truly take off, marketers need to be able to evaluate podcasts for brand safety and suitability at scale. But most podcast campaigns still involve manually evaluating ...