Who, exactly, is a consumer? Before we understand the psychological factors driving consumers' buying behavior, it is important that we understand who consumers are. Consumers can be a single consumer ...

Each business should have a pretty good understanding of our target consumers, how they think, and the reasons for how they behave. If not, it is very difficult to give them exactly they want. The ...

Citations: Fan, Xiaojun, Yi Qian, Pei Huang. 2012. Factors Influencing Consumer Behaviour Towards Store Brand: A Meta-analysis. International Journal of Market Research. (3)407-430.

Pricing in fashion is rarely just about covering costs or maintaining margins. It is a powerful communication tool that influences how consumers perceive quality, desirability, and even personal ...

Shammi Agarwal, Managing Director of the Pansari Group. The marketing of the FMCG products that customers use heavily relies on consumer behaviour, which is influenced by several factors. Customers’ ...

In order to improve the effectiveness of store brand management, this study presents a meta-analysis that aggregates empirical findings from the literature on consumer behaviour towards store brands.