SEATTLE — More than two decades ago, Tony Greenwald and his colleagues debuted an online Implicit Association Test, also known as the IAT. The award-winning test has been taken more than 25 million ...
The Implicit Association Test (IAT) was created by Anthony Greenwald and colleagues [1] and measures the strength of automatic associations people have in their minds. Many people have taken the test ...
Should people be this concerned about their results on the IAT, or is everyone worrying needlessly? Recent research is shining new light on the IAT, offering an alternative explanation of what the IAT ...
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