It's time to level up your Lego buying. As Amazon offers its Prime Day Early Access sale, Lego is offering its VIP members double VIP points during the entire sales period and beyond, until Oct. 16.

Lego is making sure that Amazon doesn’t have all the fun to itself over Prime Day by offering Lego VIP members double VIP points over the Prime Day sales event. Amazon Prime Day starts tomorrow, ...

LEGO Insiders is LEGO’s loyalty rewards program, where shoppers earn points for purchases, product registrations, and select activities on LEGO.com. Those points can be exchanged for exclusive kits, ...

Bringing together generations of brick-loving communities, the LEGO Group launches new LEGO Insiders platform. Formerly known as LEGO VIP, the new membership programme rewards play with exclusive ...

Instead of peddling back prices, LEGO has decided to double its VIP points for the entire catalog of sets. This way, they will give buyers more points the more they purchase the LEGO sets. LEGO VIP ...

The ultimate building experience awaits as LEGO Store South Africa unleashes their most impressive Black Friday collection yet. With jaw-dropping discounts across premium sets and double VIP points ...