Guest columnist Greg Glynn offers some tips on how to up your marketing game with QR ("Quick Response") codes. PHOTO / ADOBE STOCK Summertime in Maine means outdoor marketing opportunities for your ...

Uniqode reports many QR Code strategies fall into the "one-scan trap," leading to missed customer lifetime value. Brands must ...

Nowadays, business owners and founders could easily find themselves drifting when thinking of what a new offering might consist of and how they might market it. Then there’s the wondering of how they ...

Smart tools are everything in the world of fast-moving startups and lean marketing teams. You want to work faster, reach more people, and reduce friction between your brand and your customers. But ...

Uniqode reports that QR Code engagement is stable, but brands must improve execution to meet consumer expectations for ...

QR codes are for more than pulling up menus at restaurants. They instantly link an offline customer interaction with an online one, introducing customers to your digital brand and possibly even ...

With 45% of U.S. shoppers stating they had used a marketing-related QR code, its time to update your QR code strategy. The use of QR codes in marketing is growing, with current data showing that 78% ...

New ways to reach potential customers seem to emerge online every hour, so it's little wonder that some of these technology tools are ignored. One of the latest and most useful forms of marketing ...

Whether it is through mail offers or specially designed vehicles, contracting businesses must have the ability to communicate quickly and effectively with their customers. This week, Drew Cameron ...

Uniqode’s report shows that most teams put their weight behind social media and email, while QR Codes on ads rank only sixth in BFCM promotional channel usage. That puts QR Code adoption well behind ...

Dynamic QR codes are the operational foundation of any serious QR strategy. Unlike static codes, they let you update the ...

QR codes are a current buzzword and increasingly being leveraged by B2B brands. Rik Barwick, director at Creativitea, provides top tips on integrating them into your campaigns QR codes (short for ...