Forbes contributors publish independent expert analyses and insights. Kiri Masters covers trends in retail media and marketplaces. This article is more than 3 years old. As US retail sales data start ...

Pricing is beyond numbers. It's a powerful tool that shapes customer perception, predicts behavior and communicates your brand's identity. Every day, a new e-commerce store pops up and makes it even ...

Building on a post that looked at times in which media influenced real-world behaviors, we will reflect below on why this can happen through a constellation of theories. 1. Social Learning Theory.

The response—behavioral contagion or empathy—depends on factors such as robot's anthropomorphism and the customer's moral identity GYEONGGI-DO, South Korea, Oct. 15, 2025 /PRNewswire/ -- While many ...

Researchers identify two distinct psychologicl pathways in this context: behavioral contagion and empathy, highlighting the importance of anthromorphism and moral identity. While many studies have ...