Cognitive warfare is less about controlling territory and more about shaping perception. The objective is to gain an information advantage that translates into a decision advantage, influencing how ...

A new artificial intelligence (AI) model can predict and simulate human thought and behavior with a surprising degree of accuracy. The language model, called Centaur, could help researchers improve ...

Researchers say the new computational model can “simulate and predict” human behavior in any domain, something they claim will help fast-track new scientific discoveries. A team of researchers from ...

User simulators serve two critical roles when integrated with interactive AI systems: they enable evaluation via repeatable, ...

Interpublic Group has partnered with AI and tech company Aaru to leverage its “predictive simulations” for human behavior. IPG will use the technology to simulate human behavior and forecast audience ...

Amid political events such as South Korea’s nationwide local elections in June and the U.S. midterm elections in November, a ...

Source: 2025-07-23_Walther, ChatGTP Imagine sitting down with a piece of technology for a two-hour conversation. By the end, this system knows you so well it can replicate your personality — your ...

Can artificial intelligence understand culture—or even articulate with a certain native panache? This question feels audacious, yet recent research suggests that large language models (LLMs) like ...

A new wave of research suggests that the future of human–computer interaction will not be defined by efficiency alone, but by trust, emotional connection, and even forms of perceived intimacy between ...