OpenAI will start testing advertisements in the ChatGPT app for certain US users, marking a major shift for the company as it ...

Sam Altman once called ads with AI unsettling. Yet today OpenAI now shows advertising in free and lower-cost ChatGPT tiers ...

Andromeda and GEM now determine how ads are selected, ranked, and sequenced across Meta. Here’s what changed and what drives ...

Precision at speed sounds like a contradiction until you watch modern advertising systems make decisions in milliseconds.

Meta has announced the consolidation of more detailed ad-targeting options, marking a substantial shift toward CEO Mark Zuckerberg's plan to automate ad creation – including targeting, creative and ...

YouTube upgraded its Promotions tool to let creators target viewers by interests—shifting beyond basic demographic-based ...

The update came days after ByteDance, TikTok's Beijing-based parent company, spun out a new US TikTok entity as part of a federal agreement designed to ease ...

LinkedIn targeting in Microsoft Advertising exists to help brands message-map their best creative with the ideal audience. When approached thoughtfully, it allows you to apply professional ...

I spent the better part of last week discussing addressable advertising with media buyers and their advertising clients. Targeting was a contentious topic. Some advertisers were convinced that the key ...