Jerry Cao is a UX content strategist at the wireframing and prototyping app UXPin. For advice on how to conduct 30+ different types of usability tests, check out The Guide to Usability Testing.

In an effort to differentiate themselves from competitors, many SEO/SEM firms come up with interesting unique selling propositions (USPs). Some SEO/SEM firms emphasize search engine advertising and ...

One thing that is certain about website creation is that no user wants to go to a site that gives them a bad experience. When a user encounters such a site, they will quickly turn away—causing you to ...

Your business has a purpose – whether it’s selling pizzas, beard wax, or copywriting services. The function of your website is to guide and persuade your potential buyers and users toward that purpose ...

In my opinion, website usability is similar to search engine optimization: the perceived definition. Doing SEO without understanding searcher goals and behaviors is like doing math without knowing how ...