More and more companies have started incorporating game elements into their businesses with an eye toward boosting consumption and reaping additional benefits the process brings. The process is called ...

Xbox Game Pass is an all-you-can-play video game subscription service that has evolved beyond its console-bound origins and ...

Customers today don’t just expect a good product — they expect an experience. With attention harder to hold and competition everywhere, more brands are using game mechanics to make everyday ...

Okay, so being a Nintendo product, there are a couple of wrinkles here that you will want to be aware of. First up, you will usually need a Nintendo Switch Online membership to use the feature, but it ...

ARC Raiders dev Embark Studios and its owner Nexon won't be saying goodbye to using AI tools in game dev any time soon. Far ...

Arc Raiders publisher Nexon has defended the game's use of generative AI, suggesting players should "assume that every game company is now using AI." Arc Raiders, like developer Embark's 2023 shooter, ...

New data shows that most gamers just do not care about the use of generative AI in video games and that a vocal minority is ...