If you need proof that customers have strong feelings about the simplest visual branding symbols, let Exhibit A be a solid blue box behind three white letters. When retail apparel giant Gap decided to ...

Visual Communication Design (VCD) stands at the intersection of art, technology and communication, employing visual elements to convey ideas and messages in a compelling manner. The discipline has ...

Successful branding requires more than a catchy slogan and a recognizable logo. Leading brands are appealing to their audiences’ emotions to form deeper, longer-lasting bonds through design and other ...