How do you make a solid business case for blogging for marketing? What about managing upper management's expectations on the outcome? Should you hire a professional blogger to write your company blog?

Content creation and the power of the internet has completely changed the way bloggers, brands and businesses communicate with their audiences. With more than a billion active websites now online, ...

He affirmed that CMSs are vital for building complex websites, but he also makes the case that the complexity problem that a ...

And, just maybe, blogs are the next killer app of online marketing. Technology evangelists like Chris Pirillo are saying that “email marketing is dead.” Killed by spam and clogged inboxes. Will ...