The measurement giant and box office data provider says it's undergoing cuts "as part of its broader efforts to improve cost efficiency." By Erik Hayden Executive Editor, Business Amid concerns about ...

Comscore said it plans to move forward with a reverse stock split that will turn 20 current shares of Comscore common into one higher-priced share. Approved by Comscore’s board of directors in ...

Add Yahoo as a preferred source to see more of our stories on Google. Comscore, Inc. has been granted accreditation by industry watchdog Media Rating Council for its national and local TV-audience ...

RESTON, Va.—Comscore has announced that it has acquired Shareablee, a major marketing analytics and measurement company in the social media space. Financial terms of the deal were not disclosed. The ...

Simmons, a joint venture majority‑owned by NIQ, is a leading provider of consumer insights and advanced advertising solutions ...

“The last year has placed the media industry at a crossroads, and it’s clear that the chosen path ahead is the road less traveled,” remarks Bill Livek, Executive VP and CEO of Comscore. “The ...

Expects 2026 revenue and adjusted EBITDA to follow 2025 trends, with Q1 revenue projected to be roughly flat year-over-year.

NEW YORK—Comscore has announced that it is calling “a groundbreaking advancement” to its measurement tools with a significant update to its Comscore Campaign Ratings (CCR). The upgrade extends ...

Comscore, a longtime rival to Nielsen in the business of measuring media audiences, is vowing to keep pace as advertisers seek new ways of counting viewers who watch their favorite shows in a dizzying ...

Comscore now has something Nielsen doesn’t: local TV measurement accreditation. On Wednesday, Comscore announced that it secured Media Rating Council accreditation for both national and local TV ...

Comscore has let it be known that it will seek Media Rating Council audits for its national and local television measurement offerings sooner than originally planned. At Comscore’s request, the target ...

Nielsen’s recent missteps have been Comscore’s opportunity to make hay. At the height of the pandemic, Nielsen identified an unlikely trend that the amount of time American adults spent with media ...