Shopping across Google's platforms will soon roll out supported by the "Universal Commerce Protocol" standard, allowing Shopify merchants to sell directly in AI Mode in Google Search and the Gemini ...

Streaming TV's slow-moving legacy media growth is compounded by rapid growth of other digital media. TikTok, YouTube, Meta ...

WPP Media, Butler/Till, MiQ and others today announced they are working to launch PubMatic AgenticOS, an operating system ...

IAB Tech Lab on Tuesday announced a roadmap outlining how agentic buying and selling can scale across digital advertising by ...

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Elon Musk’s X has suffered a 60% decline in UK revenue in the last year, due to concerns over the content on the platform, The Guardian reports. This news comes after X switched the image-creation ...

Spencer Lian-Thompson will focus on forging relationships with major retail media networks and technology partners, expanding ...

Early Warning Services has selected Havas Media Network as its new agency of record. Havas will handle media, primarily to ...

Google has added data transmission controls to its Google Tag settings without formally announcing it. Advertisers can now ...

TikTok advertisers will soon need a verified TikTok profile to run ads in the app. TikTok is in the process of eliminating its Custom Identity option, which allows advertisers to place ads without ...

The ZipRecrooners front the new multichannel marketing ad to showcase how the company helps businesses “meet their match.” Produced in-house, the creative team collaborated with Chromista and Circle ...

PayPal has tapped in its customer data to help merchants target their ads. The new service, Transaction Graph Insights, will provide brands with a cross-platform view of purchase behavior, not just ...