These open-source MMM tools solve different measurement problems, from budget optimization to forecasting and preprocessing.

Learn how recommendation algorithms, streaming recommendations, and social media algorithms use content recommendation systems to deliver personalized recommendations. Pixabay, TungArt7 From movie ...

Katie has a PhD in maths, specializing in the intersection of dynamical systems and number theory. She reports on topics from maths and history to society and animals. Katie has a PhD in maths, ...

If you’ve ever grabbed your phone “for just five minutes” and somehow found yourself still scrolling through TikTok, Instagram Reels or YouTube Shorts an hour later, you can relate. Many people assume ...

You chose selected. Each dot here represents a single video about selected. While you’re on the app, TikTok tracks how you interact with videos. It monitors your watch time, the videos you like, the ...

The original version of this story appeared in Quanta Magazine. Imagine a town with two widget merchants. Customers prefer cheaper widgets, so the merchants must compete to set the lowest price.

Social media companies and their respective algorithms have repeatedly been accused of fueling political polarization by promoting divisive content on their platforms. Now, two U.S. Senators have ...

An artist’s impression of a quantum electrodynamics simulation using 100 qubits of an IBM quantum computer. The spheres and lines denote the qubits and connectivity of the IBM quantum processor; gold ...

What if the key to solving humanity’s most complex challenges, curing diseases, creating sustainable energy, or even unraveling the mysteries of the universe, was hidden in the quantum realm? With its ...

What’s happened? Instagram is testing a new feature that gives users more control over the type of content they see on the platform. Why is this important? Instagram’s algorithm plays a major role in ...

LinkedIn support accidentally revealed its algorithm: it tracks "viewer tolerance," reducing visibility for authors whose posts are consistently ignored. To succeed, diversify content types weekly, ...