Do small businesses need brand mascots? The what's, why's, and how's of brand characters - VistaCreate
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If there’s one thing we love here at Adweek, it’s brand mascots, from the most notable to the obscure. For over a hundred years brands have been creating mascots to help market their products to consumers. This Women’s History Month, we’re taking a look back at some of the most iconic and enduring brand mascots who are women. Read more here: https://www.adweek.com/brand-marketing/the-most-iconic-women-brand-mascots/ | Adweek
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